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Our Story
Refined by design
Australian design
Driven by innovation
Trusted quality
ADF creates bathroom and kitchen collections through refined Australian design. Building on parent company Phoenix’s 30-year legacy, we deliver innovation and quality in every product – designed in Australia by our experienced team– for an enduring experience in the home.
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A proud legacy

ADF is a company born from over 30 years of experience. Proudly a part of the Phoenix family – one of Australia’s best known and most trusted brands in bathroom and kitchen products – ADF builds on this heritage with leading-edge design and exceptional quality and service.

The ADF story began in the 1980s when Brian Wansborough, an industry leader in building and hardware, began a journey to manufacture widespread faucets of a superior quality.

And so, Phoenix was born with a focus on design innovation – a tradition that lives on as our in-house R&D department continues to design, prototype, and refine each and every product. Phoenix products have been recognised by the world over and won a plethora of international awards.

Today, that vision extends to ADF, and we strive to build on it each and every day.

Our difference

Australian designed

We design, prototype and refine every bathroom, kitchen and laundry product in-house at our headquarters in Australia. Our highly experienced R&D team uses world-class technology to deliver innovative, market-leading designs.

Made with integrity

Our products are made for some of the busiest areas in the home, and so they are engineered to last. We choose long lasting materials to deliver top-quality performance, confidently backed by an extensive warranty program.

Quality control

We work closely with our manufacturing partners to ensure each ADF product is produced under our strict engineering and quality control.

Fully accredited

Our products comply with North American standards including ASME A112 18.1, cUPC, NSF61, NSF372, Watersense, Cal Green and CEC.