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Our People
Innovators, designers and leaders in the industry

Behind the beautiful innovation and detailed design of every product is a team of dedicated people. From our generous warranties to our customer service, the way we work reflects the essence of our products – integrity. We always go the extra mile to make a difference.

Meet our president

Forging a path for ADF to enter the North American market, our executive team are strategic leaders and forward thinkers.

Steve Jackson

With vast experience in the evolution of companies and employee growth, Steve is the highly esteemed Managing Director of ADF’s parent company, Phoenix Industries Australia. A position he has held over the past 17 years. Prior to this, Steve’s stellar executive management career took him to both Atlanta and Houston, working in the door hardware and retail hardware industries. This immersion provided strong insights into company operations, logistics and distribution, sales and marketing, and product development in the United States. Experience that has proved invaluable with ADF’s drive into the US faucet market. Steve is a member of the Australian Institute of Company Directors.

Meet our executive team

Forging a path for ADF to enter the North American market, our executive team are strategic leaders and forward thinkers.

Aldo D'Eramo
Vice President

Aldo joined Phoenix Industries Australia in January 2020, as the Business Development Manager – Export, responsible for developing, managing and executing the global expansion strategy. He is a business executive with over 25 years experience in senior management and directorship positions in industries including; banking, finance, cleantech (fluid heating/energy efficiencies) and drinking water solution sectors. Aldo is an astute practitioner with a history of corporate innovation, entrepreneurship and global business development. Aldo graduated from Swinburne University with a Masters of Entrepreneurship and Innovation, and is also a Fellow of the Australian Marketing Institute and a Qualified Certified Practicing Marketer.

John Hoogendoorn
Vice President — Design

John is the creative force behind every ADF design and product. He has spent more than 30 years in the design industry, honing and perfecting his craft. His dedication to innovation and inspired thinking has resulted in his work receiving global recognition at highly acclaimed design competitions including International Red Dot, iF Design Awards, Bombay Sapphire Design Discovery Award and the Osaka Design Prize. John’s work has appeared at the prestigious Milan International Furniture Fair, and he has presented design ideas at events such as AGIdeas and the Melbourne Fringe Festival.

Meet our designers

Combining design thinking, engineering innovation and an unwillingness to compromise, our team leads the way with inspired solutions.

Ban Liu
Design Lead

As our Design Lead, Ban is responsible for some of ADF’s most successful designs. Ban graduated from National Taipei University with a bachelor’s degree in Industrial Design and holds a master’s degree in Design from RMIT University. His exceptional work has been recognised at major international design awards including the 2019 International Good Design Award, 2017 Red Dot awards, 2014 iF Design Awards. He also won Gold in the Liteon Awards and first prize in the 2006 Bicycle Victoria Research Awards. Ban’s designs have featured in a large number of international publications.

Geoff Wansbrough
Engineering Manager

Not only is Geoff our Engineering Manager, he is one of the founders of Phoenix and ADF. His knowledge of every product and process is unparalleled, as is his insight into emerging engineering technology and trends. He studied engineering at Swinburne University and previously owned and operated a successful engineering and manufacturing company.

Hugh Fan
Senior Mechanical Engineer

With degrees in Mechanical Engineering (honours) and Commerce, Hugh’s career began with creating detailed designs for water and wastewater treatment projects. Since then, he has been applying his expertise in 3D modelling and prototyping to the consumer products industry with a focus on design for manufacturability in a global environment. Hugh excels in plastic part design and the art of injection moulding.

Maria Dawson

Maria holds a First-Class Honours Degree in Industrial Design from Monash University, where she was nominated for the Australasian Student Designer Awards. She is a 3D visual design specialist with an expert eye, bringing concepts to life on screen with meticulous attention to detail. Maria's cutting-edge image making, and immersive visual environments are highly acclaimed in the industry and have been featured in publications around the world such as the front cover of the Red Dot Design Yearbook 20/21.

Jonathan Albert

Jonathan is a highly skilled engineer who graduated Mechanical Engineering Honours with Distinction. With experience in manufacturing, supplier sourcing and liaison, customer service, research, and development and as a finalist in the SAE-A’s Mobility Engineering Excellence Awards, Jonathan is a valued member of the team.

Alexander Tomlinson
Design Engineer

Alexander is a multi-disciplinary designer and holds a Bachelor of Product Design Engineering from Swinburne University. With a keen eye for detail, he is passionate about combining design and engineering methodology to develop forward-thinking products for a dynamic market and industry.

Read more about the international design awards our team have won