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Australian designed
Global award-winning reputation

ADF products are a division of Phoenix Industries, Australia, with an extensive collection of superior products and innovative design.

We are proud that our products have been internationally recognized by a number of global industry design awards, demonstrating our commitment to the highest levels of craftsmanship. We continue to build on our legacy around the world.

Red Dot Design

An international design competition awarding the best and brightest designs and minds around the world. We are honored to have won multiple awards over the years, including the prestigious ‘Best of the Best’ awards in 2020 and 2022 for the Axia and Teel collections, respectively. This truly reflects the relentless hard work of our design team and their passion to continuously drive innovation.

Good Design

Showcasing our continuing pursuit of design excellence, we are proud to be part of the world’s oldest and most coveted design programme, winning many awards over the years. The Good Design Awards Program recognizes the most innovative and cutting-edge product and graphic designs produced around the world.

iF Design

Established in 1953, the iF awards are a world-renowned design competition and a symbol of outstanding design around the world. The iF awards welcomes around 6,000 submissions from 70 countries annually, and we are honored to have won several iF awards over the years. This is a great accomplishment for our design team, who’s hard work has been deservingly rewarded by such an esteemed design forum.

Australian Good Design

Recognised by the World Design Organization as Australia’s peak international design endorsement program, the Australian Good Designs Awards have a proud legacy of recognising, rewarding and celebrating the brands behind great design. Phoenix won two awards in 2023 for the Nuage (Embley) and Axia collections.